It hurts to see songs really soothing to the ear, picturized in a non-imaginative way. Especially with the graphics taking over most of the background in the songs these days, it’s been long since one saw a natural picturzation of a good song.
The first one on my attack list would be the ever-refreshing – Kangalal Kaithu Sei, which was a gem of a sound track. But the bad picturization ruined it all, I will never forgive the artistes, choreographer, the director, and above all ARR for not having a peek into the video.
Now, the trailer of the Sakkarakatti (whose music I crave for, despite the very ordinary lyrics) shows another sad tale of a good music slaughtered badly in the video. The two minute clip on Youtube! (also echoing reactions from the audience) is such a sorry video again. The Chinnamma Chilakamma song in M. F. Hussain’s Meenaxi, though shot in a brothel, was picturized very aesthetically. But that is not the case of its Tamil counterpart, which looks like an 'ambulimama' song. The Taxi Taxi song, apparently re-shot to cater to the taste of the urban audience is still worse. I have no idea why there is such a sad end to these melodies. The only hope is on the picturization of Marudhaani, which should complement with the non-sensical lyrics – I hope the use of such lyrics is justified in the video.