I guess it is fair enough to say that life has its shares of
ups and downs. We usually end up seeing the downs outweigh the ups, even though
it may not necessarily be true. And there is always an opportunity in negative
things too.
The second of those Pepsi IPl ads that I quite liked was
this one:
A simple concept where a guy is both dumped by his
girlfriend and fired by his company at the same time. And instantly, without
being bogged down, he is able to convert a simple conversation in another table
into something that is favorable for him and the ad ends on a happy note.
While things may not be that simple in reality, I quite liked
the ad for the simple, subtle yet important message that ups and downs are part
and parcel of life and that one just needs to keep going.
Another interesting ad was this one:
With just a bottle of Pepsi and showing how the bottle gets
empty as the match progresses towards a victory for the side one if supporting,
this ad had it all. Minimal props, no actors, and a compelling message. I am
sure I will be seeing this on TV sometime soon.
After all ad making is trying to be able to strike a chord
with the audience and ensure that they buy the product you are offering. A lot
of things are usually taken for granted by the makers of the ad. And it is not
that all ads have to make you laugh or smile. There are ads that can be
touching and drive the message at the same time. The fact that there are too
many ads these days and they usually end up being a rehash of what the ads for
the products were 10 years ago is indeed a thing to be bothered about. However,
there is art in ad making and the ads in India, for me, rank among the better
ones (considering the way the ads are in the US).
Another thing that’s critical for ad makers is that more
than trying to sell the product, they should rather work towards making the
buyer want the product and buy the product. For instance, a major manufacturer
of phones, tablets and personl computers is able to make the ad experience so
personal that the effort that the creative head makes towards showcasing each
of the products as a product that the customers has an utmost need for it, is
something remarkable.
No comments:
Post a Comment
Thank you for dropping by.